Working with a team of fellow video artists, we were commissioned to completely rebrand and redesign the Ladbrokes television commercials. We first came up with a range of ideas for Ladbrokes to have a look at, before we collectively decided upon a style that could be easily replicated and altered in real time, ready for live in-game television broadcasts. Using a combination of live action video, green-screen, graphics and VFX, we ended up with 13 different videos, which all were styled the same, but were different in some ways in relation to the sport itself, locations, dates and other specifics. Scroll down to check out the finished results!

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