Penrith City Council

I was asked to create some fun short simple 1:1 GIFs for Penrith City Council, for use on their social media channels. The idea was to push residents of the area to look at "The Waste Spot", Penrith's new initiative to tackle their waste problem. After the success of the GIFs, we were then asked to take the videos in a very unexpected direction. We were introduced to four bin characters, each with their own personality and purpose, which in turn would be the stars of our next "music videos". The idea was to create a band from the bins, and to have them hammer home the message of "Waste, let's get it sorted!"