Results with lucy

We joined forces with Lucy Mecklenburgh, star of UK reality television show, The Only Way Is Essex (or TOWIE), to help her build some brand awareness for her new fitness programme, Results With Lucy. Myself and some fellow creatives came up with a new marketing campaign for the fitness programme to lean on, named Circout, a simple mix of the words "Circuit" as in Circuit Training, and "Workout". Soon we built a competition where their clients could film and upload their #Circout routine, with the chance to win 2 tickets for "Booty Camp" worth over $1000 each, and below you can find the promotional video we made for it!

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